Wrench in the System by Harold Hambrose

Panel Discussion
7 July 2010
Cass Business School, London
www.electronicink.com/cass

Join senior executives from the energy, pharmaceutical, healthcare, and financial industries as well as leading professional services firms to debate the role of Design in business. Learn about the competitive edge Design affords successful companies and its impact on business transformation and the bottom line. Participants will hear how global corporations which have already implemented design thinking have achieved significant results.

Electronic Ink and Cass Business School will offer a lively debate moderated by David Rowan, Editor of the award-winning magazine WIRED. Join us afterwards for Q&A, drinks, and conversation. The panel members include:

• Dr. Sara Jones, City University London, RCUK Research Fellow Creativity Applied to Design and Engineering, School of Informatics

• Conrad Troy, Lead Partner IT Enabled Business Transformation at KPMG

• Dave Weller, Chief Enterprise Architect of Thomson Reuters, former CTO of Factiva

• Harold Hambrose, founder and CEO of Electronic Ink, a leading user-centric business systems design company, author of Wrench in the System

• Henry Dodds, Operations Director, Nomura International PLC

Successful organizations are starting to balance technological know-how and business acumen with a genuine commitment to Design. Thoughtful, intentional design is essential for the usability of an enterprise system and can drastically improve user adoption. With a fairly modest investment, existing business systems can often be made substantially more effective through user-friendly design. Companies that acknowledge and embrace a partnership between technology and design will be better equipped to meet the challenges of the future.