by Mark Kobayashi-Hillary
Mark Kobayashi-Hillary speaks to Electronic Ink CEO Harold Hambrose about how essential good software design is to an organisation’s success – and what we must change to get it right.
Do you remember the shocking news from October this year about a Northwest Airlines flight where the pilots apparently fell asleep and overshot their destination by hundreds of miles, before waking and taking control?
They safely landed the plane but an immediate investigation was launched to find out what happened.
Being a frequent flyer myself, I’d hastily chosen to forget about this story until I had lunch recently with Harold Hambrose, CEO of design firm Electronic Ink.
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As seen on smartplanet.com
According to Harold Hambrose, founder and CEO of the design consultancy Electronic Ink, the software you use may be causing delays, squelching innovation, lowering profits, and…if your business is health care, potentially endangering lives?
How? According to Hambrose’s new book “Wrench in the System” software that doesn’t communication clearly with the people who use it is a major problem.
Not just wreaking havoc but also costing business billions of dollars in waste. Hambrose, who helped design the interface for IBM’s OS/2 and has consulted for Fortune 500 companies such as British Petroleum, Comcast, McDonald’s and Research in Motion, is no stranger to design challenges.
So…with so much riding on the software in our daily lives I’ve asked Harold to spend some time with us.
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